In 2004 the Guam CRI developed an outreach and education campaign which included the creation of Professor Kika Clearwater, a clownfish who is the icon of the Guam CRI. Her tagline is “Our coasts. Our future.” and she is featured on all public outreach materials with a message that highlights the importance of natural resource management.

To target young audiences, Professor Kika Clearwater has her own page on MySpace that includes for links to international awareness campaigns about coral reefs and the environment in general. The campaign also engages community volunteers in several hands-on environmental activities throughout the island. Public support and community involvement have been an essential component of the CRI. One of the programs focuses on increasing public awareness of coral reef ecosystems and their relation to Guam’s watersheds through innovative environmental education and outreach efforts.

In addition, the Guam Coastal Management Program has led efforts to implement a comprehensive public education and outreach campaign about coastal management issues. The campaign uses a variety of outreach tools to publicize messages across to various stakeholders including: a quarterly newsletter entitled “Man, Land and Sea,” radio talk shows, theater intermission and tourism ads, in-flight videos, posters, publications, and a puppet show that travels around the island to educate children about the importance of protecting Guam’s watersheds and coral reefs.


In June 2009, GCMP funded and produced "Clubhouse 12: A Kid's Show about the Enviroment."  The series lasted 12 episodes on PBS Guam.

Through collaborative efforts with our network agency partners and community groups, the GCMP has completed workshops and projects on coral reef and seashore protection, pollution prevention, informational sealife kiosks for the Tumon Bay Marine Preserve, and a host of fun-filled family events. One of the most notable accomplishments of the GCMP was through the efforts of former Administrator Michael Ham. Guam has taken a leadership role and has contributed significant language and direction in the development of the United States Coral Reef Initiative, the U.S. Coral Reef Initiative National Strategy, the International Coral Reef Initiative Call to Action and Framework for Action, and the Pacific Region Coral Reef Initiative Work Program, All Islands Coral Reef Committee. GCMP has played a major role in Guam’s development, including assistance in the areas of flood control, water quality and supply, recreation and related projects. Furthermore, the mission and accomplishments of GCMP have closely reflected the needs and wants of our growing, changing island, and has been in the forefront of community development while working not only to protect, but to preserve our fragile environment.